Rocco Princi began crafting bread by hand in Italy in 1985, believing there was no other way. “Spirito di Milano,” the essence and energy of Milan, captures the spirit of his original bakery and continues to shape everything the brand creates. Over the past three decades, he built a legacy that expanded across three continents. Princi embodies elegant, refined minimalism in both its spaces and products, offering an “every moment” menu—from morning artisan breads and pastries to lunch and dinner selections including pizza, pasta, sandwiches, salads, and handcrafted desserts.