"Alfred Peet founded Peet's Coffee in Berkeley, California, in 1966, and is credited with pioneering the specialty coffee movement in the U.S., which revolutionized coffee culture. His focus on quality, artisan roasting, and sourcing the finest beans from around the world laid the foundation for the modern specialty coffee industry. Often referred to as the 'Big Bang of Coffee,' Peet’s legacy includes its commitment to premium flavors, sustainable practices, and crafting exceptional beverages. Peet's Coffee is dedicated to the welfare of people and the planet.