Atasay, the leader and pioneer brand of Türkiye’s jewelry industry, was established in Türkiye, specifically in Denizli province, in 1937. The brand’s Istanbul journey has started in 1969 when Atasay Kamer rented its first store in Istanbul Grand Bazaar, known as the oldest shopping centre in the world. Having been in the jewellery sector for four generations, Atasay expanded into Anatolia and then to the world.  Over the years, Atasay became the biggest retail brand in jewelry sector. With its strong franchise network, Atasay always has its finger on the pulse of what consumers want.