A.P.C. Founded in Paris in 1987 by Jean Touitou, A.P.C. offers timeless, long-lasting pieces to customers searching for quality, authenticity, and charisma. A.P.C. focuses on simplicity, durability, and versatility. Centered on quality fabrics, each creation is demure yet classic, incorporating a touch of irreverence that sometimes verges on eccentricity. A.P.C.’s denim and demi-lune bag represent the brand’s commitment to quality, timeless design, and attention to detail.