Türkiye's leading ready-to-wear and retail brand Koton was founded in Istanbul in 1988. Koton, which began selling wholesale ready-to-wear products in 1992, opened its first overseas sales point in Munich, Germany in 1996. In 2000, it focused on retailing to meet its customers' expectations for product variety and large-square-meter stores. As of the end of 2024, the brand has 451 stores in 32 countries, 207 of which are abroad and 244 of which are domestic, and delivers trendy products to more than 70 countries through online channels.