With his fashion, Ermanno Scervino reinvented the prêt-à-porter concept, turning it into couture-à-porter. Ermanno Scervino’s creations do not suffer the effects of industrial flattening; instead, they are produced using artisanal processes with a haute couture flair. From the choice of top-quality fabrics, the foundation to each creation, to the hand that designs, mannequin fittings and even the first patrons or collection showings, everything remains under the strict control of the stylist and his team, with no compromises or intermediate steps.